DAY 1 · 2026. 7. 3
AI MARKETING SUMMIT 2026
AI Native Marketing: What Works Now
Brands Must Now Be Discovered by AI, Too.
2026. 7. 3(Fri)
Coex Grand Ballroom, Stage B
The era of humans searching and humans choosing is coming to an end.
STAGE B · SMW DAY 1
What to Execute
The rules of search have changed. Marketing must change with them.
We are entering an era where AI agents research, compare, recommend, and even make purchasing decisions. The traditional playbook of search ads, SEO, and content marketing is rapidly breaking down. AI Marketing Summit 2026 explores how brands can be discovered, understood, and ultimately chosen in the age of AI.
GEO
AEO
Agentic Commerce
Zero Click
Content Strategy
Notice : The detailed timetable will be updated soon.
SESSIONSTAGE B
Keynote｜A New Paradigm for the Human-AI Interface
Insights from WPP's Chief AI Officer on the Future of Human Creativity and AI
Anthony Hamellespeaker
WPP | Ford | Chief AI Officer
SESSIONSTAGE B
From Search to Recall: Brand Survival and Growth Strategies in the Era of AI Search
Seyong Parkspeaker
Ascent AI | Founder & CEO
SESSIONSTAGE B
Redesigning the Customer Journey for the AI Era with SEO × GEO
Jaechul Leespeaker
HaloX | CEO
SESSIONSTAGE B
What Makes a Brand AI-Worthy: Content Growth Strategy for the AI search Era
Yeji Kimspeaker
Elifunt | CEO
SESSIONSTAGE B
TBU
Donghun Choispeaker
Amplitude | Head of Korea Business
SESSIONSTAGE B
AI in Commerce: Real-World Use Cases and Organizational Transformation
Youmi Ohspeaker
Kurly | Head of Growth marketing
